A professional branding company will work with you to determine your target market and develop a custom corporate identity that reflects your company. The most vital aspects of your business are taken into consideration, from the products you sell right down to what color slacks your customers like to wear.

Your Logo- It’s the first graphic anyone sees. A logo is where your corporate identity begins. first impressions are extremely important and your logo will be the benchmark form, which you are judged. It’s your first line of offense in your sales force, so take your time and make sure it represents everything you are made of. With all of the mediums available today, your logo needs to easily transfer to stationary, signage, video, mugs, pens etc. A good branding company will develop a memorable logo that fits you to a T.

Stationery-Business Cards, Letterhead, Envelopes.

Be sure that all your correspondence enforces your corporate identity, from your business cards and letterhead to your envelopes and thank you cards. They are all part of the stationery package and are equally important to your identity.

Corporate Identity Package-Is this a box you can mail to customers with your company logo stuck on the side?

NO! It’s a full identity package detailing all aspects of your image, right from the acceptable fonts and colors through to all the logo variations for every possible medium. A consistent identity and message is vital in creating a brand for your organization. Your corporate identity package will be your organizations guide to your brand and how it should be presented, in every situation.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.

Dan Vetras currently serves as chief executive officer at Visible Technologies, a company that sells brand management solutions online to consumers and businesses.

Prior to joining the team, Dan Vetras used to work as president and CEO for Talisma, a provider of management solutions for customer interaction. Dan Vetras was responsible for furthering the takeover of the Bellevue, Washington-based company by business software maker nGenera.

Earlier in his career, Dan Vetras held various positions at IBM/Lotus Development Corporation. For seven years, he handled jobs for both sales management and business development. Dan Vetras was also vice president for channel marketing and consumer sales at Edmark Corporation. After IBM’s acquisition of Edmark, Dan Vetras retained his position as vice president of global sales for consumer software.

Later on, Dan Vetras became vice president of sales for Intranets.com. Subsequently, he was president and CEO of Captura Software and eventually, his leadership was able to secure the company’s alliance with Concur Technologies in 2002.

With an extensive experience of not less than 25 years, Vetras is regarded as a veteran in several respects. As the CEO of Visible Technologies, he supervises daily operations, engineers long term deals with customers, and devises corporate strategies.