February 4, 2010

Standing out at Job Faires

Standing out at a Job Faire can make a difference in your search. Job Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Career Fair in early 2010, 10 companies as showing up, and Dice has 82 job fairs scheduled for this year across the United States.

How do you compete at a Job Faire? The contention can be sizeable, but you can help yourself jump out from the gang with advance homework. At AA-Careers, we have a simplified step-by-step process to get ready. Plan to go? Here’s how to prepare:

First, investigate the organizations that are going and pick your objectives. Use the web to research the companies that are there before you go. Go to their web sites and see if they have their jobs posted. Pick a limited number to target, and get ready to spend up to an hour researching each one. It’s hard to do more than nine in a day, and three or four is a much more reasonable target. For each hiring company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the demands of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring organization.

Third, create a ‘brief sales pitch’ for each likely organization/job combination. Write down a 90 second ‘thumbnail’ that you can repeat out loud depicting why you are a key prospect for that position. You’ll use this in your resume and when you meet people at the job booth.

Fourth, modify your resume for each job type. The objective on your resume should exactly match the position you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job description. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be fittingly groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot – bring a couple of copies for each – and put each in a clearly marked folder. Keep them in a light briefcase or folio.

Remember to smile, and good hunting!

January 2, 2010

Sales From Your Site – Make It Simple For Prospects

Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects.

Many business owners unintentionally erect barriers between themselves and their customers when it comes to the site sales process. Simple mechanisms can be put in place to remove these barriers. A business owner that is always looking for new ways to connect with potential customers often finds his or her efforts paying off many times over. Some of the most common web sales barriers are lack of contact methods, payment methods, and delivery methods. To bridge these potential barriers, a business owner can provide more options to crossing each of these barriers.

Contact Barriers

Simply adding contact options can be a great way to create more sales. Some web sites only offer email or even just a contact form as a means of contact. Yet there are many people that prefer to conduct transactions over the phone, by mail or by fax. Retail sites discover this fact the first time they go through a hot sales period such as Christmas. Some people just like to call. No, I don’t know why. They just do.

Providing a broad range of contact options also builds credibility. Having an office address, fax and phone number in addition to an email address shows the prospective client that the business does in fact exist and has made themselves transparent and easy to contact. Providing such information gives people the impression they aren’t dealing with some Nigerian scam.

Using an 800 number is also an excellent way to build credibility and remove a sales barrier. Picking up the tab on calls from potential clients is a polite gesture and may encourage a potential buyer one more reason to call. Toll-free numbers are easy to obtain these days and can cost around 6 cents per minute – a small price to pay for building confidence in your audience.

Payment Barriers

Many web sites provide only one way to pay for merchandise – credit card. There are many reasons to offer more payment methods. For one, not everyone has a credit card. Although in the United States, it seems like almost everyone does, this is not true in over-seas markets where there is resistance to credit. Furthermore, some people just don’t feel safe providing credit card information over the web. Regardless of how safe or unsafe Internet transactions may or may not be, it is usually the job of the business owner to provide what the consumer wants.

It is a simple matter to provide an address and a printable order form for most web sites where a check can be mailed. If you are running a home business, a PO box is a simple solution to keep your business separate from your home. Some mail box services allow for your address to be a suite number instead of a box number, which can further improve the image of your business.

Providing a phone number by which orders can be placed is also a way to remove a barrier between you and your potential customers. Of course this means there must also be someone there to answer the phone. Simply answering the phone can be the difference between a sale and a lost sale.

Delivery Methods

For businesses providing products, providing a variety of delivery methods is yet another way to cater to the desires of your customers and potential customers. Many people have a preference for delivery and meeting this preference could be a deciding factor when deciding whether or not to place an order. For those businesses providing services, providing a delivery pickup service for a deposit and/or contract can be a perfect sale closer.

Conclusion

By removing barriers between you and your potential customers you can increase the chances of making sales. Other options are also available, like instant messaging support, mapped out directions, video conferencing and more. Be careful to not confuse your audience with too many options. It is often a good idea to direct your audience to default options for contact, payment and delivery so as not to confuse people. Other options can be shown as small links or drop down options. By working to connect more with your audience, your sales and customer satisfaction can be increased dramatically.

Halstatt Pires is with the Internet marketing firm – www.marketingtitan.com – a San Diego Internet marketing and advertising company offering automated web site systems – www.businesscreatorpro.com – create web databases, e-commerce sites, business lead management systems and more.

December 10, 2009

Summing it up – Seo Elite Software Review

This type of marketing is similar to e-bay. Your internet site advertises assorted products and for this, every sale nets you cash. There isn’t as much time involved, very few overheads, it sells 24 hours a day, and it is easy to pick up.

The first step you have to take is to determine which merchandise or area most suits you. To accomplish this, find out what a specific group of people are looking for, and then determine the best solution. A good way of achieving this quickly is to find groups of extremely drilled down words or phrases; there are fewer searchers for these in general, however they will convert far more. These lucrative keywords can be discovered by using Micro Niche Finder or a program like it. The data collected from this software or similar programs and software creates a listing of associated terms allowing you to get a good placing in the search engines and bring in a good deal of traffic.

Micro Niche Finder data will in addition tell you the number of times each word or phrase is searched for, the number of competing sites, even competitor information. Finally, the info returned should help in loacting the right domain, aid you in putting together your internet site, and even identify suitable items to trade. Next you need to build a website; however there are still fundamental tasks to complete. You will want to optimize your site to improve your performance on the search engines. Products such as SEO Elite can make this easier. Your competitors’ websites are examined by the program which then provides advice on how to improve search results.

With applications such as SEO Elite, data generated by the program indicates where you should look for appropriate links, the most profitable keywords, and a list of sites for submitting articles for reference. In a nutshell, Seo Elite information is much like to the data you might get from an experienced SEO professional.

Once you know what niche you’d like to sell in, plan your product ads, and your internet site is completed, then all you need to do is efficiently advance your search engine rankings. Your earnings will roll in on weekly basis and you’ll wonder why you did not try affiliate marketing before!

October 8, 2009

Naveen Jain’s Intelius Files IPO

Award-winning firm Intelius has officially signified its intention to corner the information commerce market by filing to go public with an initial public offering (IPO) worth $144 million.

The company co-founded by former InfoSpace creator Naveen Jain currently leads in the online information security and people search market. It acts as a broker of online intelligence services – background checks, verification and protection, employment screening, identity theft prevention, and people searches – for the consumption of the individual or business. The whole point of delivering this kind of service is predictive intelligence. By providing fast and reliable public records data, people and businesses become more confident when making decisions because they are able to forecast outcomes based on the information provided by Intelius.

Its applications are diverse as concretized by actual users: hiring a nanny becomes easier for parents since the firm is able to provide fast background checks; choosing a tenant is confidently undertaken because accurate investigation results are supplied; single women get their facts straight on the real identity of people they meet online or offline through Intelius Date Check; individuals are protected from identity theft because IDWatch provides continuous monitoring of credit card activity; and people and friends reunite once again through the revolutionary iSearch.

Intelius simplifies and enhances the decision-making process by providing critical information online to enable users to weigh and analyze their options better and at real-time. Utilizing the firm’s services make greater sense as communication becomes more complicated and transactions become more interdependent. With increasing mobility, transparency thins and access to up-to-date and reliable information becomes more difficult. Since Intelius is able to solve this dilemma, it has earned the trust of over 10 million unique customers all across the nation.

With constant innovation, improved service delivery, and its IPO filing, the firm is geared for more and is confident of breaking through the infocommerce market.

September 5, 2009

A Word about Seo Elite Information

Affiliate marketing resembles an auction. Your web site promotes assorted good and services and for all your effort, each purchase gets you cash. There’s less work, few overheads, it sells 24/7, and what’s even better, it’s comparatively simple to learn.

To begin, you must determine which merchandise or area best suits your life. A method of doing this is, find out what a specific set of people are experiencing, and then determine a solution. An easy method of doing this easily is to search for unique highly drilled down words or phrases; there are fewer searchers for these in general, but they convert far more.

These lucrative keywords can be discovered by using applications such as Micro Niche Finder. The information compiled by this software or other applications or services can give you associated terms in a list which you can focus on in order to get a high listing in the search engines and generate lots of traffic.

Further data is available from the application, for example how many searches every one gets, the number of other sites using the particular keyword or phrase, and how good that competitor is. Lastly, the data generated will help you locate associated domains, subject matter for your web site, and even identify desirable products to trade.

Putting together a site is the next step; but you will plainly have to do a bit more than just that. Search engine optimization is absolutely crucial. This is where Seo Elite information and other similar programs can help may help. This application examines the internet sites of the competition and will provide you with advice on what you can do to have a good placing in the search engine listings. In SEO Elite the data supplied by the application suggests where to get links, which words to concentrate on, and information on where and how to upload articles. Succinctly, SEO Elite information is much like to the advice that a specialist in search engine optimization would provide. When you have decided what market sector you’d like to concentrate on, design your advertising, and your site has been put together, it’s time to get your internet site up in the search results. Your earnings will roll in without a good deal effort and question why you ever worried about money!

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